After being established back in 1947, Edwin Jeans have continued to be one of the revolutionary forces in the denim world. Looking at the Edwin Spring Summer Collection for 2012, we are not surprised to see a diverse range of practical yet on trend pieces. The collection termed a ‘Story of Friendship & Freedom’ is primarily aimed at people with a common passion for living in the now and living life to the full. The brand believe the ‘True spirit of Edwin Jeans I created by the people wearing them’. It is clear throughout the entire range that the brand have taken a huge amount of inspiration from motorcycle culture; lazy days in the sunshine and the feeling of living for the moment. Whatever Edwin do next it seems certain they won’t disappoint!